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Rebekah Campbell, CEO of tech start-up Posse, does all her recruiting through LinkedIn, she says in her recent New York Times article. Why? LinkedIn’s new Recruiter service helps her search for the perfect candidates based on any and all aspects of an individual’s profile. This means your next prospective employer is looking for you based on elements like location, previous and current job titles, previous employers, university attended, current job length, and so much more.

With the knowledge that you could receive your next job offer through Linkedin, here are a few tips to make your presence even more dynamic on the platform.

– Write an extensive profile, using strong searchable terms. Ask yourself what you would type in to find someone like you and add those keywords, suggests Ted Prodromou, author of a book on using LinkedIn (NY Times).

– Add a professional-looking photo. This way, recruiters can pin a face to your name and you’ll be 11 times more likely to have your profile seen (Forbes).

– Update your headline, otherwise the default will be your job title. If you have a strong headline full of searchable keywords, your next employer will have an easier time finding you and you’ll stand out from the crowd (Forbes).

– Join interest groups (NY Times) – Search for terms related to your industry, and you can not only connect with like-minded individuals but with potential employers. Don’t know where to start? Join our TapRooT® Group – it’s chock full of fantastic root cause analysis professionals from around the globe. Join our network here.

– Join discussions (NY Times)- When you contribute to online discussions in a meaningful way, you build up others’ view of your expertise. In addition to learning and sharing your knowledge, you may meet an employer who’s impressed by your knowledge and wants to work together. Join our TapRooT® discussion group for conversations regarding current events and other investigation topics. Join a discussion here.

Don’t let your LinkedIn profile become a static online resume. Build it up with these foundational aspects, and make sure you check your account weekly to answer messages, engage in group discussion, and reply to any job opportunities that come your way!

 

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