March 12, 2018 | Anne Roberts

Amplify Your Presentations by Adapting to Your Audiences

The following article is reprinted with permission of its author, Vincent Ivan Phipps, M.A., CSP. We want to thank Mr. Phipps for being a keynote speaker at our 2018 Global TapRooT® Summit.  You can purchase his new book, Lead Out Loud, and learn how to unlock your personal excellence by clicking here. Learn more at

Your best marketing plan is your ability to effectively speak. If you are comfortable talking or if you have to muster the courage to speak in front of strangers, adapt you messages to the four types of audiences that are feature in the book, Lead Out Loud! – Keys to Unlock Professional Excellence!.

This type of audience wants short and direct information. Avoid giving too many details and make sure to succinctly cover your main points early and often.

This type of audience needs step by step information. Allocate time for questions and be sure to provide reassurance. Avoid selling too soon before establishing trust.

This type of audience loves humor, engagement and good stories. Hit the high points and name drop. Avoid going into processes and focus on the people

This type of audiences needs data. Be sure to give reference material and cite you sources. Do your research before sharing content to ensure accuracy. Avoid using ambiguous terms and speak with validity.

Adapt to your audience and see your presentation results amplify!

– Vincent Ivan Phipps, M.A., CSP
Certified Speaking Professional, Author and Owner of Communication VIP Training and Coaching

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