January 25, 2010 | Barb Carr

Career Development: 3 Tips for Successful Exhibit Booth Planning

A successful exhibit booth has all the right elements: lots of traffic, new contacts, sales and more sales! How can you get all of these things to line up for you at your next exhibit?

Booth1. Take Care of the Basics

Be sure you’ve done the research on what you will be promoting, and take someone with you so that you have one person to take care of sales, and another to greet and engage visitors.

2. Work on your Theme

When someone approaches your booth, is it clear to him/her what your company does? An innovative, informative booth creates buzz — your company may be a lot of things, but for a booth, the products you display should be presented in a way that the main theme is evident to attendees. Capture the enthusiasm for the best thing your company does or the newest product release, and make sure your booth reflects that enthusiasm. Create interest with eye-catching banners, videos and giveaways,

3. Tell Your Target Audience You’ll Be There

The conference or tradeshow organizers will let attendees know about the event, but they may not highlight your presence individually, so get the word out to your target audience that you will be there. Here are some ways to get the word out:

a) Personal invitations (make sure you mention giveaways you will have at your booth);

b) Announcements on your weblog and through social media (update your status message on LinkedIn, Facebook, Twitter, etc.); and

c) Press releases.

Did you know that TapRooT® Summit speakers have the opportunity to reserve exhibit booth space at the Summit Reception? This year, the reception will be held on October 27, 2010 in San Antonio, Texas. Booth space is free for participating speakers, but space is limited and requests are taken on a first come, first served basis. Call Barbara at (865) 539-2139 for details!

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