January 7, 2024 | Anne Roberts

Live Podcast: The Power of Developing Engaging Stories to Communicate Success

Learn how to effectively communicate your safety initiatives!

Are you tired of safety communications falling flat? Want to break through the noise and get your message across effectively? Well, buckle up because this breakout session will revolutionize how you approach workplace safety communications!

Join us for an eye-opening discussion on why it’s time to see workplace safety through a marketing lens. We’ll dive into the importance of crafting a comprehensive communications strategy tailored to your business’s unique needs and audience. Say goodbye to those generic one-size-fits-all messages that nobody pays attention to!

Picture this: A world where your safety communications are not just mandatory notices on the bulletin board but engaging stories that capture hearts and minds. That’s the power of marketing!

Throughout this session, we’ll walk you through practical tips and real-life examples of how safety professionals like you can make safety communications more relatable and impactful. We’ll explore the art of storytelling to get your safety message heard and remembered.

But hold up; we won’t stop there! We’ll delve into understanding your audience better. Because let’s face it, not everyone speaks the same language, even in the safety world!

We get it; you might be thinking, “What does marketing have to do with safety?” Well, everything! Like marketing, your safety communications need a mix of channels to reach everyone effectively. From traditional memos to digital platforms, we’ll uncover the untapped potential of each channel.

Now, we won’t promise flashy gimmicks or trendy buzzwords. We aim to equip you with practical insights and tools to get your safety communications game on point. Forget about one-time campaigns that fizzle out; we’ll talk about how to build a lasting safety communication ecosystem that keeps your team engaged and informed. So, if you’re ready to be the safety influencer your workplace deserves, join us in this breakout session and unlock the secrets of marketing-inspired safety communications

If you are looking for ways to improve the communication of your safety initiatives, this session is right for you! Join us at the 2024 Global TapRooT® Summit May 1 – 3. This session occurs on Thursday, May 2, 2024, at 11:35 AM. Make sure you schedule your return flights home after the Summit ends on Friday at noon. You won’t want to miss everything the Summit has to offer.

Attend the Summit

Learn this new technique and help test it at the 2024 Global TapRooT® Summit being held on May 1-3 at the Horseshoe Bay Resort near Austin, Texas.

This session is in the Improving Human Performance Track. But you can customize your schedule and attend this session when you sign up for any of the seven tracks.

What are the seven Best Practice Tracks at the 2024 Global Summit? CLICK HERE to review them.

Get more Summit information by CLICKING HERE.

See the seven Keynote Speakers topics HERE.

Keynote Speakers

Download the eight-page Summit brochure by CLICKING HERE.

See the complete Summit schedule at THIS LINK.

Learn about the 11 special Pre-Summit Courses being held on April 29-30 (just before the Summit) by CLICKING HERE.

SAVE when you attend both the Summit and a Pre-Summit Course. Save even more when you bring a team (up to $800 per person).

2024 discounts SAVE

REGISTER for a Pre-Summit Course and the Summit by CLICKING HERE. And select the “Broadcasting Workplace Safety: Unleashing the Power of Marketing in Safety Communications” session if you are customizing your schedule.

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Summit, Summit - Sessions, Summit - Speakers
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