June 16, 2016 | Mark Paradies

How do you define business critical?


Today, I was talking to someone in an industry that has had a major price reduction in the commodity that they produce.

They said that they couldn’t attend the 2016 Global TapRooT® Summit (August 1-5, San Antonio, TX) because there was a corporate travel ban. Only “business critical” travel was allowed.

That got me thinking … What is business critical travel?

If your travel would:

  • save someone’s life,
  • stop a major accident that would ruin your company’s reputation,
  • save your company big $$$$ (at least 10X more than the cost of travel),
  • keep one of your biggest client’s happy by preventing a quality issue, or
  • stop critical equipment from failing,

Would that be business critical?

I understand the need to meet budgets and cut costs in times of economic difficulties.

What I don’t understand is being “penny wise and pound foolish.”

I hope your company isn’t making a mistake by stopping critical improvements from being made. Critical improvements that would have been learned at the 2016 Global TapRooT® Summit BUT won’t be because someone was afraid to ask to attend because only business critical travel is being allowed.

Want to learn about the sessions and lessons that will be shared at the 2016 Global TapRooT® Summit? See the complete Summit schedule at:


Then register for the Summit at:


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